#ChristianLouboutin shoes are synonymous with #wealth and #opulence. On any given day you can see #celebrities wearing them to dinner or the #redcarpet. A quick #Google search prices the average #shoe at about $800, and that’s being conservative. But are these famous #redbottoms unique enough to be trademarked? This is the fight that Christian Louboutin has been fighting around the world. Some countries say the bottoms are unique enough and some say they aren’t. #Trademark laws are very tricky inside the United States; they get even more complicated when you start involving #internationallaw. What are some of the ways you can make sure that your mark is #unique enough so that you don’t have to go through the same issues that Mr. Louboutin is dealing with?
Have unique spelling/image
Part of the problem that Louboutin is having is that some countries doesn’t feel like red shoe bottoms are a #unique enough mark to allow the Louboutin company to #trademark it for themselves. If you want your image or name to be protected make sure that when people look at it, they KNOW it’s yours.
Use distinctive font
Sometimes the way a word looks can be enough to claim it as your own. Something as simple as bold lettering, underlining, or italicizing can give what you’re trying to protect the edge it needs.
Be industry specific
You can’t trademark something into infinity, only in your industry. If you trademark a name for a hair product, you can’t use that same mark to sell power tools. Make sure that you are very deliberate about the areas and industries where you are trying to protect your mark.
If you want more tips on trademarking, #download my FREE Trademark Toolkit! It will give you the tips and tricks you need to protect your brand. Once you’ve read it through grab my Launch That Biz Ebook for active links to get started on your own trademarking process for just $10!! And don’t forget you can always book me for a private coaching session to get your dream business off the ground!
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